Mailpoet Vs Mailchimp: Which One is Better for Email Marketing?
In the realm of email marketing, one of the most appealing features I enjoy regarding WordPress is the number of plugins to provide! While it appears good initially, it’s challenging to select the best plugin.
Do not worry! The purpose of the above article is to help to do just that! We’ll be comparing two email marketing services that work with WordPress; two options are Mailchimp along with MailPoet.
At the end of this article, you’ll’ve understood the pros and cons of each of the services and hopefully be able to choose the most effective email marketing tool to expand your company.
Let’s begin
MailPoet vs Mailchimp
As we know that Mailchimp is leading platform in email marketing industry. In 2001, what began as a hobby to create better newsletters has evolved into an all-in-one platform for marketing for businesses that are growing and have millions of customers worldwide.
Today, Mailchimp has more than email marketing. It also includes landing pages as well as social media posts. Facebook as well as Google ads, Retargeting ads, as well as marketing automation.
MailPoet is, on the other hand, is a basic but powerful email marketing plugin that was designed with WordPress in the forefront. In another way, MailPoet is a WordPress-centric email marketing tool.
MailPoet is a single thing and does it efficiently. It can send great emails direct from WordPress. With the additional 300,000 users from around the globe, there are only two aspects that provide MailPoet an edge over the competition:
- Everything is available in WordPress # It is possible to design and distribute newsletters without needing to leave WordPress.
- learning curve is minimal # MailPoet is incredibly simple to set up – so that you could send your first email in 15 minutes.
To make things easy, We’ll only talk about aspects that are directly associated with email marketing. We’ve broken down the comparison process into various parameters, and we’ve picked the top contender for each.
But, when selecting your email marketing tool, choose to provide further weight to factors that are most relevant to you. For example, if ease accessibility is of paramount significance to you, give 50-60% of the importance to the “ease of using” measure, and split the remainder among other metrics.
Let’s begin with the numbers. Let’s get started, shall we?
Email Marketing in WordPress
MailPoet is among the very few email marketing plugins on the market that let you create, design, and then send either automated or manual emails, right via Your WordPress dashboard.
Contrary to Mailchimp, MailPoet does not require account activation or registration. It is easy to install and configure the plugin, then design your email, and then click send, and you can send an email to your readers.
In simple terms, Simply put, With MailPoet, you can control the entire marketing program and never have to go away from your WordPress dashboard. Although MailChimp might provide additional options (for those who want to put money into these features), MailPoet is the hands-down winner.
Winner: MailPoet
Curves of Learning
Mailchimp is indeed a bit of an education curve in regards to sending out newsletters. I’m not saying that it’s terrible; it is an excellent interface and tons of unique features.
But, before you even send a newsletter with Mailchimp, you must complete a lot of configuration (albeit only once), including the verification of your domain, connecting the API keys to Mailchimp’s WordPress plugin, along with a few additional steps (if necessary).
While this approach might be fascinating to marketers, it might seem a bit overwhelming to those who want an easy email marketing solution. That’s why MailPoet succeeds.
The process of setting up MailPoet is as easy as installing the WordPress plugin. Simply select your preferred email delivery service (more on this later) then you’re all set to start.
It’s possible to begin designing your campaigns as soon as you’re done!. It is not mandatory to learn a new interface. The builder for campaigns is straightforward (thanks to the drag and drop function).
Additionally, with somewhat complicated campaigns, like automated post notification emails – you’ll find the process of creating these campaigns with MailPoet is much more straightforward!
Winner: MailPoet
Data Reporting Email Stats and Analytics
MailPoet provides basic statistics on email, including opening rate, click rate, in its free edition. For more advanced delivery reports and actual open/click rates, you’ll require a paid version of this plugin.
It’s a fun fact that MailPoet has a Premium for the free plan when you have less than 1,000 subscribers. (More on this in the future).
The Mailchimp analytics, however, is at a different level. The free version provides advanced delivery insight, including open/click rates and comparisons to industry standards, most popular links, the top locations, and much more.
It’s no surprise that Mailchimp is the winner in this measurement by an astronomical amount!
Winner: Mailchimp
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